ECN, the premier digital platform for European cricket, has announced a groundbreaking collaboration with 1xBet. The global betting and gaming powerhouse will partner with the European Cricket Network.
A multi-year deal designates 1xBet as the exclusive official betting partner for ECN’s extensive portfolio of cricket events.
This significant collaboration integrates 1xBet’s branding into international television broadcasts of over 1,000 ECN matches each year during the initial term. This unprecedented visibility will greatly expand 1xBet’s reach. It will target a rapidly growing global audience that is embracing the rise of European cricket.
The comprehensive collaboration encompasses all of the prestigious tournaments of ECN. This includes the flagship ECC (European Cricket Championship), the high-octane ECI (Cricket International), the popular ECS (European Cricket Series), and the rapidly growing ECC-W (European Cricket Championship Women). It also covers developmental competitions like the Weston Shield and Melti Shield.
Leveraging 1xBet’s expansive international presence and established marketing capabilities, this partnership underscores ECN’s strategic commitment to expanding the reach and deepening the global engagement of European cricket.
European Cricket Network’s CEO, Roger Feiner, speaks on the occasion. He said European Cricket is excited to partner with 1xBet, one of the most innovative and engaging companies in this sector. With this partnership, European Cricket Network joins other first-class 1xBet sponsorships. These include their partnerships with FC Barcelona, FIBA, Volleyball World, and many other high-level rights holders.
1xBet’s representative, Mark Wilson commented that this agreement is important to their global strategy to support sports. They share ECN’s desire to promote cricket worldwide. Moreover, they are delighted to secure their partnership with the European Cricket Network, adding it to their portfolio of first-class rights holders. They are sure this partnership will be a responding success for all involved.
