The Hard Rock Digital brand has launched in the Dutch online gambling market through a collaboration with Casino BV. The operator has rebranded its iCasino.nl site as HardRockCasino.nl.
Former Novomatic Netherlands CEO Paul Strikers led the iCasino BV. It is a Maastricht-based operator. In May, it gained an operating license from KSA or Kansspelautoriteit, a Dutch gambling operator. Bragg provided its player management solution. It also provides its remote games server.
The new arrival makes the Dutch market increasingly competitive at a time of some uncertainty. This comes shortly after the launch of BetMGM in the Netherlands by LeoVegas.
Recently, Teun Struycken assumed the role of minister for legal protections, taking on responsibility for gambling policy. The politician is a member of the New Social Contact party. It has advocated for a ban on online gambling, as well as a ban on all gambling advertising. An increase in gambling tax has also proposed by the new coalition government.
Strikers said that when entering a highly competitive market like The Netherlands, with its strong emphasis on operator compliance, they wanted to have the best foundation, and Bragg’s suite of content and technology solutions provides that. Dutch players will benefit from access to the latest titles and the best offers, bringing the best in Hard Rock Casino style to their igaming offering.
CEO of Bragg, Matevž Mazij added that they’re excited to be able to support hardrockcasino.nl as it launched n the Dutch market. Hard Rock Digital is an internationally recognizable brand with a fantastic global presence.
