UEFA has announced Kaizen Gaming and Betano as official sponsors. They will sponsor both the UEFA Europa League and UEFA Conference League. Kaizen Gaming is one of the biggest GameTech companies in the world, meanwhile, Betano is its premium brand. This will start from 2024/25 until the 2026/27 season. Stoiximan is the brand Kaizen Gaming operates in Greece and Cyprus. It will be visible as the sponsors of the competition in those countries.
UEFA and Kaizen Gaming officially signed the new agreement in Monaco ahead of the men’s club draws. It builds on successful sponsorship program that made Betano the first-ever betting partner of UEFA EURO 2024. The Kaizen Foundation and the UEFA Foundation for Children joined forces in support of the 10,000 Smiles project. A total of 10,000 children from underprivileged backgrounds and with disabilities attended UEFA EURO 2024. They watched 40 matches across ten stadiums.
UEFA Marketing Director, Guy-Laurent Epstein, expressed excitement about their partnership with Kaizen Gaming and its Betano brand for the next three seasons of the UEFA Europa League and UEFA Conference League. After witnessing the impressive scale at which they activated their UEFA EURO 2024 sponsorship with them this summer, they eagerly anticipate how Betano will capture the passion of European club football to deliver even more excitement for the fans.
Kaizen Gaming’s Deputy CEO, Aris Dimarakis, stated that during UEFA EURO 2024, they built a strong partnership with UEFA. This collaboration enhanced the experience for millions of fans worldwide, allowing them to enjoy the excitement of one of the world’s most prestigious sports events. Building on that success, they are joining forces again to support the UEFA Europa League and UEFA Conference League. As Kaizen Gaming continues to grow, delivering one-of-a-kind entertainment by responsible gaming, this partnership with one of the world’s most respected sports organizations is a testament to their progress on their team’s continued hard work.
