David Arutinyan is the Head of Affiliate Department of 1xSlots. He sat down with Focus Gaming News to discuss the SBC Summit. He also talked about the strategies the company plans to develop to take center stage at the event.
The countdown to a new edition of the SBC Summit has begun. In line with this, 1xSlots is preparing to have a cosmic presence there.
Arutinyan says that the SBC Summit is one of the most influential meetings in the gambling industry. Furthermore, they have previously started working with the European market. It is very important for them to attend more European conferences in order to meet valuable partners for work. The Summit gathers most of the leaders in the gambling industry. This is why they decided to hold a conference.
Their main strategy of working with partners is a strategy of mutually beneficial cooperation. This means that cooperation should be beneficial for both sides, for them and the partner. They focus mainly on influence marketing and media buying. They plan to meet with both existing and new partners to implement a win-win strategy.
The last conference was very impressive for them, as they received two nominations. These are the Best Affiliate Program of the Year, and the Best Silver Stand.
Their marketing and event management departments work closely to showcase the company’s core ideas through design and merchandise. Therefore, the SBC Summit will be well decorated with local Portuguese merch. David Arutinyan says they have special gifts for the players. They are rapidly developing technological innovations and using the latest advancements. These will be showcased during conversations at their booth.
Their main strategy is to attract new customers while also working with existing ones to increase the LTV coefficient. Over the years, they have developed various customer retention strategies, such as promotions and personalized bonuses, tailored to each client.
