Further strike has been announced by Play’n GO into the North American market in collaboration with DraftKings. It has now introduced the supplier to five regulated state markets. This follows the latest additions of Pennsylvania and West Virginia.
In early 2024, DraftKings successfully launched with DraftKings in three state markets. Play’n GO has decided to expand its earlier relationship with the sportsbook operator. Players in the markets of Pennsylvania and West Virginia now have full access to Play’n GO titles. Popular games like Colt Lightning Firestorm, Piggy Blitz, and Fire Joker are available through the DraftKings platform.
Play’n GO also entered the market of South Africa in August with Betway. This is after seeking to further solidify its European presence in April. As this latest news looks to build its US market presence, it also highlights a strategy of global expansion.
Magnus Olsson, Chief Commercial Officer of Play’n GO, commented on the expansion, stating that DraftKings and Golden Nugget are iconic brands in the US gaming industry. He expressed excitement about strengthening their partnership by expanding into their fourth and fifth states together. Olsson emphasized that Play’n GO’s extensive game portfolio, preference for direct integration, and commitment to customer feedback make them the ideal partner for any operator.
Olsson added that they are proof that a sustainable entertainment-led business model is the key to success in the long-term and they believe that this will leave them in a position to continue providing world-class content in the US and beyond for many years to come.
