OpenBet is a leading global provider of betting content, platforms, and services. Bell Ventures Digital Ltd has chosen a provider in Brazil to power its online betting and gaming brand. This collaboration marks OpenBet’s inaugural venture into launching a betting and gaming brand in Brazil.
The company enters the market with the BandBet brand, licensed from Grupo Bandeirantes de Comunicação or “Band”. This is in addition to providing the platform’s core technology.
This landmark agent has the financial advice of the Investment Banking team at BTG Pactual. It is the largest investment bank in Latin America. It brings together two major entertainment forces to introduce BandBet. BandBet is a new and innovative offering for regulated betting and gaming market in Brazil.
This partnership will deliver a superior betting and gaming experience for players in the region. OpenBet leverages the licensed BandBet brand, connected to one of Brazil’s largest TV networks, and brings its unmatched expertise in betting technology and regulatory compliance. As part of the deal, OpenBet will provide its comprehensive end-to-end sports betting and iGaming ecosystem, including player account management. It will provide BandBet with the technology, content, and compliance infrastructure required to succeed in Brazil’s newly regulated market.
CEO of Band, Claudio Giordani, said that for decades, Band has been synonymous with high-quality entertainment in Brazil, and their sports coverage has been a key driver of their success. They are excited that Bell Ventures decided to enter the market with a brand licensed from their media group, as Band consistently contributes to international and local companies entering Brazil’s economy.
OpenBet is also empowering BandBet to deliver a comprehensive iGaming experience to their players, in addition to sports betting. This includes a seamlessly integrated online casino, featuring a cutting-edge user interface, access to a wide variety of content from leading gaming studios, and a unified platform for managing promotions across both sports and iGaming verticals.
