For brands, Gameloft is a leader in advertising and gamification solutions. It has collaborated with NumberEight. The latter is a leader in ID-less data solutions.
Gaming, specifically mobile gaming has come out as an area of interest in the advertising industry because of its engagement potential with younger audiences. It suggests a transition from traditional TV to more interactive forms of entertainment such as video games. Nielsen states that two-thirds of Millennials regularly engage in gaming. Its significant role is being highlighted in media consumption. Mobile game ads capture user attention 2.5 times more effectively than standard internet ads. It doubles the likelihood of product purchases because of positive gameplay experiences, demonstrating gaming’s effectiveness as an advertising medium.
NumberEight’s advanced affinity demographic solution with COMBO! is being integrated in this collaboration. COMBO! is the extended gaming media network of Gameloft for brands and redefines audience targeting without sacrificing user privacy.
NumberEight tackles cutting-edge technology to collect anonymized demographic data and content consumption patters from its network of publishers. This lets the creation of detailed audience segments key for targeted marketing. Moreover, NumberEight employs powerful Natural Language Processing techniques to ensure accurate and scalable predictive demographics across different languages and regions.
The solution shines as it does not rely on IP addresses. This can often surrender data for individual-specific attributes such as age and gender. NumberEight offers more precise, privacy-compliant demographic insights that align with evolving data protection regulations by leveraging anonymized data sources and advanced machine learning across numerous content sources like in-app, podcast, etc.
Gameloft for brands with COMBO! The Gaming Media network reaches 1 billion active users every month across its portfolio of over 100 various games. This makes it ideal for targeted advertising. For brand’s engaging content of Gameloft and data analytics of NumberEight significantly enhance digital advertising through appealing to consumers.
