FotMob collaborates exclusively with Bwise for global ad sales. It focuses on igaming engagement, as well as new advertising formats tailored for over 20 million football fans globally.
FotMob is the essential football app with over 20 million worldwide users. It has announced a strategic, multiyear and exclusive partnership with Bwise Media. Bwise Media is a leading media agency that specializes in sports and igaming. Bwise will manage the majority of FotMob’s global ad sales. They will also handle iGaming collaborations across key markets, starting in January of the following year.
This collaboration reflects the mission of Bwise to connect brands with sports audiences by innovation and advertising excellence. It brings new ad solutions and engaging content to passionate user base of FotMob.
FotMob and Bwise will focus their efforts on these markets, along with other regulated markets worldwide. Their largest user bases are in the United States and the United Kingdom. Bwise will deliver high-quality, localized ads through FotMob’s app campaigns. It creates a valuable platform for igaming operators to engage football fans actively following matches, as well as league updates. igaming brands can access unique ad placements by this exclusive partnership. It includes native ads, as well as integrations, tailored to capture the attention of the fans in the moments that matter.
FotMob and Bwise will introduce custom betting content with dynamic display formats and premium ad placements, aligned with FotMob’s extensive football coverage. This flawless integration lets fans to view match-specific odds, as well as explore exclusive offers connected to major games. This enhances both the fan experience, as well as advertising effectiveness.
FotMob’s CEO, Christer Nordvik said that FotMob has established itself as an indispensable platform for football fans around the world and, with Bwise as their partner, they’re opening new ways to deliver valuable content and targeted advertising to their audience.
