Grupo Jovem Pan announces a collaboration with KTO, a fully legalized global sports betting platform compliant with Brazilian regulations. Jovem Pan Esportes is a key branch of Grupo Jovem Pan. It stands out for its sports content on YouTube. Enhancing the reach, as well as impact of the actions, the platform will be the stage for KTO activations.
The partnership between Grupo Jovem Pan and KTO will cover numerous fronts. This includes merchandise featuring sports talents, vignettes during programming, and commercials during breaks. It also covers radio sports, golden tips or special tips for viewers, and a broad digital presence on social media and Jovem Pan’s official website.
KTO’s Marketing State Manager, Paula Carvalho explains that the collaboration with Jovem Pan represents another important moment for the brand in Brazil. She says that they understand it is a strategic move that will contribute to the brand’s visibility and, above all, will bring them even closer to their audience.
Carvalho adds that, in addition, it will provide an important space to encourage responsible gaming. The goal is to reach as many people as possible. They are excited about this opportunity, which will certainly bring great results for both brands.
Grupo Jovem Pan’s Commercial Manager, Klayton Cavalcante, highlights their excitement about the new partnership in their sports programming. He says they will work together to achieve KTO’s goals. He is confident that this will be a long-lasting, productive partnership. It will add value to both brands and enhance the experience for their viewers and listeners.
