Atlaslive is a leading B2B software provider in the global iGaming industry. It has announced an exciting collaboration with Alea. Alea is a data-driven casino game aggregator. Together, two companies will deliver highly customized, data-focused gaming experiences designed to boost player engagement and drive operator success.
The multi-functional platform of Atlaslive empowers sports betting, as well as casino operators with a customizable, scalable solution. Partners can freely tailor the platform to fit their brand style. They can align it with their market preferences, whether focusing on a regional niche or a global audience.
Atlaslive’s casino library boasts over 15,000 games, including slots, live casino games, table games, virtual games, and lotteries. This extensive selection allows operators to cater to any player demographic. Alea’s aggregation will now enhance this extensive collection. It will create an unmatched selection of casino content.
Atlaslive’s COO, Lidiia Vakulenko commented on the partnership. She says that at Atlaslive, their goal is to provide operators with not only a powerful platform but also the tools and content they need to stand out in a competitive market.
Vakulenko also stated that their partnership with Alea enhances their already robust casino offering with even more game diversity, while adding sophisticated data insights that help their partners design player experiences tailored to their audience. This partnership is a game-changer for both companies and their partners.
Atlaslive’s platform provides operators with advanced tools for creating custom segments and automated marketing triggers, complementing its extensive game portfolio. This allows operators to design personalized campaigns and offers based on player behavior, boosting engagement, retention, and eventually, revenue.
Alea’s CEO, Jordi Sendra also commented on the partnership. He expresses their excitement about collaborating with Atlaslive, a company that shares their vision of leveraging data and technology to drive innovation in iGaming. Together, they can offer operators not just a vast rage of top-tier games, but the deep player insights they need to refine their strategies and maximize engagement. They believe this partnership will open up new possibilities for both companies and the operators they serve globally.
