For an additional three years, Celtic Football Club has extended its front-of-shirt collaboration with Dafabet.
The agreement will also serve to strengthen the support of the operator from Dafabet for the Celtic FC Foundation.
This includes donations of front-of-shirt space for campaigns. It includes providing match tickets to local causes, involves gifting Play on the Park rights to supporters and organizations, and also includes sponsoring charity matches. Additionally, it offers support for Foundation activities.
Celtic FC’s Chief Executive, Michael Nicholson, stated that Dafabet has been a crucial partner of the club for many years. He added that they are delighted to agree to this new extension.
He added that Dafabet is a partner that has shown a genuine commitment to their charitable and community efforts. This is something they deeply appreciate.
Nicholson also stated that the club’s strong fundamentals enable them to attract and secure high-quality partnerships. He added that agreements like the one announced today allow them to look ahead with confidence. They thank Dafabet for their continued commitment to Celtic.
With a collaboration that has lasted 12 consecutive years, beginning in the 2016/17 season, this extension makes the betting brand the longest-running shirt partner in the history of the club.
Dafabet’s Head of Sponsorship, John Cruces, added that they are very happy to be extending their partnership with Celtic FC.
He also expressed pride in being the longest-running front-of-shirt partner on such an iconic and globally recognized jersey. Reflecting on their debut in the 2016/17 invincible season, he described the milestone as surreal.
Cruces added that the club’s success during their collaboration has been incredible, reflecting the efforts of everyone both on and off the field. He wished the club continued success and expressed excitement about breaking more records and achieving shared goals.
