A streamer expressed frustration. She discovered that excerpts from her Twitch streams had gambling advertisements overlaid. Someone posted these excerpts on the social media platform X. Several years ago, Twitch sent a clear message to streamers: disassociate from unlicensed gambling platforms or face bans. Prominent figures like Adin Ross and Trainwrecks heavily involved themselves in gambling content. They left the Amazon-owned platform when it began cracking down on such streams.
Twitch banned Adin Ross, but rumors suggest the platform is negotiating his return. Now, another well-known streamer, Cinna, has no affiliation with gambling. She became the center of controversy after discovering that others were using her content to promote gambling brands.
Cinna became particularly upset upon seeing a video of herself featuring the logo of the online casino, Rainbet. In response, she made it clear that she was in contact with lawyers, vowing to take action. Community members on X flagged the unauthorized gambling ads, which used clips of Cinna. The platform allows users to report inaccurate or misleading content based on community feedback.
Cinna is not the only one affected; companies have also targeted other popular streamers. These companies are seeking to capitalize on their fame by using their content to promote gambling. X, however, has faced criticism for not actively policing its content. Instead, the platform relies on community fact-checking and algorithms to automatically determine which content deserves attention. This has raised concerns about the platform’s effectiveness in managing harmful or misleading content.
