The X Games, in partnership with Alt Sports Data are starting to use sports betting at their events. Since 1995, the event made by ESPN has focused on extreme sports like skateboarding and BMX.
Todd Ballard, Co-founder and CMO of Alt Sports Data, stated that this partnership marks a significant step forward. It aligns with their mission to redefine fan engagement in some of the world’s most exciting sports.
The most iconic brand is X Games within the action sports community. Moreover, they are excited to bring innovative betting markets to your passionate fan base.
They aim to make deeper connections, attract new audiences and drive continued growth by integrating sports betting.
After the majority sale of ESPN to MSP Sports Capital in 2022, the new management has introduced significant changes. MSP Sports Capital also owns the McLaren Racing team.
Jeff Moorad, Director of MSP Sports Capital and President of the X Games, unveiled plans for 2026 inspired by Formula 1. These changes aim to explore new commercial opportunities while ensuring a sustainable future for the athletes.
In 2024, the X Games recorded a 113% increase in streaming audiences and 2.4 million new followers on social media.
CEO of X Games, Jeremy Bloom commented that the passion fans have for their favorite extreme sports stars rivals that of any other sport. At X Games, they are committed to creating innovative ways for fans to express and deepen that passion.
Their collaboration with Alt Sports marks an exciting step forward, giving the extreme sports community a new way to engage with their favorite athletes and events. All of this, by sports betting – a resource that has been essential for other professional sports.
