Spribe, a casino game developer has secured a multi-year collaboration with TKO Holdings, the owner of WWE and UFC.
The deal centers around Aviator, flagship casino game of Spribe. The Aviator logo will appear strikingly on the Octagon at every UFC event worldwide. Moreover, UFC will run Aviator-specific social media campaigns and host premium hospitality experiences. WWE will showcase branding only at select events.
In October 2023, Spribe first collaborated with UFC. It features at select Pay-Per-Views and Fight Nights. The agreement signed last week significantly expands the sponsorship deal of two parties.
Nicholas Smith, Vice President of Global Partnerships for TKO Holdings, commented that they are thrilled to expand their partnership with SPRIBE. This expansion will cover both UFC and WWE.
He continued that, much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the iGaming landscape with innovative, immersive, and engaging consumer experiences. Together, UFC and WWE offer brands access to one of the most powerful marketing portfolios in sports. They look forward to working with SPRIBE to design custom integrations within their content, helping them reach millions more consumers around the world.
Spribe has outlined the three main motivations behind its marketing strategy. First is global grand visibility, second is key markets expansion, and lastly is customer acquisition.
Spribe sees the combined reach of WWE and UFC even though Aviator is played in over 60 countries. It covers over 170 countries and it is an opportunity to satisfy all three of its goals. WWE and UFC provide Spribe with an unmatched international platform to drive continued growth for Aviator, according to the release. The company has outlined that, despite its success in emerging gambling markets like Brazil and India, the United States remains a key target.
