Betano brand of Kaizen Gaming has renewed its collaboration with Brazilian F1 icon Felipe Massa under a new multi-year agreement.
Since 2023, the collaboration between Betano and Felipe Massa has been growing stronger. Massa attended Betano’s newly opened office in São Paulo, Brazil. He was there to announce the renewal of their partnership and meet with the Betano team in person. This event marked an important milestone in their continued collaboration. Both sides look forward to even greater success in the years ahead.
Massa expressed his pride in representing Betano, stating that the relationship between them is very special. He highlighted that Betano is a brand that truly understands and values sports, making it a perfect match for him as a brand ambassador. He also pointed out that every event and activation they have done together shared one goal: to create unforgettable moments for sports fans. Massa emphasized that these experiences aim to bring fans closer to the action. They enrich their passion for sports in ways that go beyond simply watching a game.
He expressed his excitement about the future of the partnership, stating that he is pleased to continue collaborating with Betano. He looks forward to achieving even more together in the coming years. The commitment to providing sports fans with unique and engaging experiences will continue to drive the relationship forward.
Brazil’s Country Manager at Betano, Guilherme Figueiredo, commented that Felipe Massa is more than just an ambassador for the company. He is a true symbol of trust, embodying values that align perfectly with those of Betano. Massa’s inspiring story and dedication to his sport make him an ideal representative for the brand.
Figueiredo added that the renewal of the partnership signifies Betano’s ongoing commitment to offering Brazilian sports fans unique experiences. The partnership also allows Betano to expand its presence in the Brazilian sports market, a key area for the company’s growth.
Massa will also serve as an ambassador for responsible gaming, promoting awareness about the importance of responsible betting practices. Additionally, he will take part in various social initiatives supported by Betano, contributing to the brand’s efforts to make a positive impact both on and off the field.
The regulated online betting and gaming market in Brazil officially opened in January, presenting new opportunities for growth and engagement. Betano is eager to tap into this emerging market, building on its strong relationship with Massa to reach even more fans across the country.
