Blueprint Gaming, a UK slots developer and part of the Merkur Group, has entered the regulated iGaming market of Switzerland. This is after securing a major deal with operator Swiss Casinos.
The launch sees a host of the games of the supplier made available by online offering of Swiss Casinos. This includes its branded library, which features the likes of Rick and Morty: Strike Back, The Flintstones and ted Afterparty.
Blueprint Gaming goes live with one of the largest land-based and online operator groups in Switzerland with this deal. The launch brings Blueprint Gaming’s portfolio to new partners and players in regulated markets. It further expands the provider’s global footprint.
Samuel Haggblom is the Director of Key Accounts at Blueprint Gaming. He said they are excited to partner with Swiss Casinos. The Director also expressed enthusiasm about entering Switzerland’s thriving iGaming market. He added that they look forward to bringing their iconic and growing portfolio to a new pool of players.
Haggblom also said that launching with the country’s leading operator shows their ambitious plans for 2025. They aim to expand Blueprint’s global footprint. He believes their diverse game portfolio will appeal to a wide range of players and boost engagement for Swiss Casinos.
Patrick Mastai, Director of Online Casino at Swiss Casinos, said that integrating Blueprint’s content into their online platform is extremely exciting. It brings them a wide selection of some of the industry’s most beloved game collections.
Mastai also stated that, as an industry leader, their priority is to offer engaging content that boosts acquisition and retention. He added that they look forward to seeing how their player base responds.
