Leading betting platform Stake has named UFC Women’s Flyweight Champion Valentina Shevchenko as its new Global Brand Ambassador. This high-profile partnership aligns elite combat sports with global gaming. The collaboration deepens Stake’s investment in MMA by integrating exclusive content, betting promotions, and unique, recognizable athletes. The partnership highlights Stake’s growing role within the UFC ecosystem. It also cements Shevchenko’s status as a commercial force beyond the octagon.
Fans and experts widely regard Valentina Shevchenko as one of the most formidable female fighters in UFC history. She is the latest sports icon to join the ambassadorial ranks of Stake. Her signing comes as Stake continues its efforts to position itself at the center of MMA betting. The company also aims to boost fan engagement worldwide.
As the new face of Stake’s UFC efforts, Shevchenko will provide exclusive predictions, betting tips, and premium behind-the-scenes content. She will cater to Stake’s international base of bettors and fight enthusiasts.
The collaboration is not simply symbolic, but also a tactical expansion. Stake confirmed that Shevchenko will play an active role in interactive promotions and event-based wagering experiences. She will also lead digital campaigns aimed at engaging MMA fans across continents.
Shevchenko’s proven dominance and disciplined persona make her an ideal fit for this integration. Stake’s strategy focuses on merging elite athletic talent with real-time sports engagement experiences.
This latest addition further strengthens the already notable UFC brand ambassador portfolio of Stake. This includes Israel Adesanya, Alex Pereira, and Merab Dvalishvili. All are current or former UFC titleholders.
Stake positions itself as the betting home of elite MMA by aligning its brand with championship-caliber fighters. This partnership goes beyond name recognition, emphasizing presence and active collaboration.
The strategy extends beyond MMA. Previously, Stake unveiled Frankie Dettori as its first-ever Global Racing Ambassador. This move signaled the company’s broader ambition to dominate high-performance sports across different verticals.
