The study carried out by the Anbima or Brazilian Association of Financial and Capital Market Entities detailed that the online betting market reached four times more followers in Brazil. This is in comparison to the cryptocurrency segment in the current year.
The study proved that 15% of the population bet at least once, in the specific section dedicated to bets. This rate is higher than most financial products and four times greater than the 4% recorded in the cryptocurrency segment.
In the previous year, 23 million Brazilians were involved in betting, representing a 1% increase compared to 2023. This is a variation within the reported margin of error.
16% consider betting as a form of financial investment, among those who bet, showing a drop in relation to the 22% recorded in 2023.
The analysis identified that the majority of betting users (53%) do not invest in other financial products, and a lot have some level of debt (47%).
With this group accounting for two thirds of bets, the user profile reveals a male predominance. Generation Z leads the number of bettors at 25%, followed by Millennials (29 to 43 years old) with 21%.
Class C has the highest representation in terms of social class, with 17% close to Class A/B, which has 16%. Class D/E has the lowest participation, with 10%.
The average amount spent every month by bettors was R$216. This is a figure that increases among those who place bets at least once a week. The typical profile of those who bet points to a young man, belonging to Classes B or C.
8th Brazilian Investor X-Ray says that the betting audience is more diverse than that of cryptocurrency investors in the country. Bets involve men and women of different ages and social classes. Meanwhile, cryptocurrency participants tend to be younger, male and with greater financial knowledge.
