The owner and CEO of 1win.com said that Canelo chooses victory, while 1win chooses the best!

1win.com proudly announced its global collaboration with Canelo Álvarez, boxing superstar. The news comes after the high-stakes historic IBF super middleweight title win of Álvarez.
Reclaiming the IBF belt and solidifying his status as the undisputed super middleweight champion, on May 3 of the current year, Álvarez delivered a commanding performance.
Álvarez is already holding the WBA, WBC, and WBO titles. His victory marks a major moment in boxing history–one that 1win.com is thrilled to be part of.
1win.com steps into corner of Canelo not just as a sponsor but as a long-term partner with this agreement. Both sides say the collaboration is built on shared values such as discipline, performance, as well as pushing limits in sport.
In his statement posted on Telegram, the owner and CEO of 1win.com said that when they talk about champions, they talk about people like Saul Álvarez! A fighter who went from a farm near Guadalajara to the absolute top of world boxing. A legbend in and out of the ring–and now, the official ambassador of 1win. Not just because he is a legend, but because his mindset–focus, discipline, drive–is exactly what they believe in. Canelo chooses victory, while 1win chooses the best!
Álvarez himself shared his excitement about the new partnership on his social media. He says that he is proud to announce his official partnership with 1win–a global brand established for champions. Just like in boxing, success takes focus, strategy, as well as passion–and 1win brings that same winning energy. Get ready for exclusive content, exciting challenges, and big surprises. He encourages to take the ultimate gaming to the next level–together with 1win!
Including cricket star David Warner and actor Jonny Sins, Álvarez joins the growing roster of global ambassadors of 1win.com. The brand partnered with Conor McGregor, an MMA icon earlier in April. This reaffirms its commitment to engaging with the top talents of the world across sports and entertainment.