A global affiliate traffic tournament hosted by Boomerang Partners, The Golden Boomerang Awards 2025, has officially ended after three thrilling months of intense competition. The tournament brought hundreds of affiliate teams across two dynamic leaderboards: Sports betting and Casino from February 3 to May 11.
Boomerang has shared some impressive numbers and results from the tournament.
First, over 400 affiliate teams from around the world participated, up from 226 last year. Second is the share of sports traffic to the Boomerang portfolio brands increased by 39% during the competition. Third, sports traffic to the active segment during the competition held steady at 86%. Fourth is the top sports event during the contest period was the Champions League semi-final match between Barcelona and Inter. Lastly, during the same period, the top game on the casino leaderboard was the Sugar Rush 1000 slot.
Golden Boomerang Awards 2025 participants competed for exclusive prizes in monthly drawings, in addition to awards in 11 categories. Organizers will award these to the winners on May 1 at a special ceremony. There were a total of four such drawings.
RevPanda is the month 1 winner. They attended AC Milan vs Inter.
HighRoller Gaming is the month 2 winner. The prize was a trip to F1.
Boring Seo is the month 3 winner. The Boomerang Partners team will fulfill their wish.
Boomerang also held a special competition as part of GBA 2025, timed to coincide with the Champions League semi-finals. The winner was team FUMMA. It will receive the coveted Home Stadium Fan VIP experience.
The Top 30 affiliate teams are receiving official invitations to an exclusive award ceremony, as well as networking event at the legendary San Siro Stadium in Milan with the competition closed. Boomerang Partners is proud to host the winners in true Italian style–with a show-stopping evening that combines recognition, entertainment, and football heritage as the Official Regional Betting Partner of AC Milan. Andrea Pirlo will be at the center of the celebration, a football icon, and AC Milan legend, who will personally present the award nominations to the top-performing teams.
