Scoreconnect is a communications platform that focuses on sports betting and gaming. It has announced a new collaboration with a leader in Positionless Marketing, Optimove. This is to enhance personalized content through Telegram. Optimove has an extensive portfolio of partners in the iGaming sector. They can now easily activate Scoreconnect’s advanced Telegram integration in just a few clicks.
Scoreconnect’s platform connects directly to real-time operator data through PAM or CRM systems. This allows intelligent automation to respond to player behavior in the moment. This precision has already proven effective in improving retention, increasing messaging revenue, as well as driving sign-up-to-deposit conversion.
scoreconnect revealed Telegram Play at SBC Summit Americas 2025 in Fort Lauderdale. Telegram Play is a fully functional experience that showcases players redeeming bonuses, placing bets, as well as receiving updates. All of this are within a Telegram chat window, with no redirects or delays.
scoreconnect’s CEO, Antonio Ruggeri, said that partnering with Optimove is a major milestone for their business, given their relevance in the market. This integration lets frictionless deployment and faster time to value.
He added that with Telegram Party, they’re not just enabling messaging–they’re providing intelligent, real-time interactions that increase player engagement where it matters most.
Optimove’s Senior Director of Partnership, Adi Dagan, commented that they’re thrilled to welcome scoreconnect to the Optimove partner ecosystem. Their innovative Telegram solution is a true game-changer, and they’re proud to bring it to their customers.
Dagan added that thanks to scoreconnect, they can now engage more players in real-time with personalized, impactful experiences.
