SOFTSWISS remains committed to player-centric innovation. It has updated its Game Aggregator with Advanced Mobile UX and AI localization. The update expands the largest content hub, which now offers a portfolio of over 30,000 games.
Evolving player expectations and regional diversification continue to drive the development of new tools and features. Mobile gaming has long remained the leading channel for iGaming entertainment. H2 Gambling Capital projects that mobile gaming will grow at a yearly rate of 14.9% in iGaming. Last year, betting generated 59.5% of global mobile gross win, while casino games accounted for 31.5%. With a compound annual growth rate of 18%—compared to 14% for betting—casino games are set to outpace betting in future growth.
The mobile UX of SOFTSWISS control empowers operators to customize the appearance of games on mobile devices. Operators can now request the deactivation of this automatic full-screen mode. This change keeps the casino interface visible, supporting brand consistency and enhancing overall usability for mobile players.
The second update, the AI Localization Tool, lets instant content translation into multiple languages. Operators can review, edit, and set default language versions for each region. This streamlines the launch of regional campaigns and greatly reduces manual work.
Operators can ensure their messaging is relevant, compliant, and on-brand in any market through combining AI efficiency with the flexibility to refine translations. According to the iGaming Trends Report by SOFTSWISS, localization stands out as one of the key trends shaping the iGaming industry this year.
The SOFTSWISS tool helps brands scale quickly and deliver compliant, engaging content tailored to regional audiences. This aligns with what industry analysts see as a key success factor for the year ahead.
Head of SOFTSWISS Game Aggregator, Tatyana Kaminskaya said that as SOFTSWISS grows globally, they encounter a wider spectrum of player needs regulatory frameworks, and device usage patterns. Mobile-first development and localization have long guided their Game Aggregator strategy. With these updates, they empower their partners to scale faster and deliver more relevant, high-performing experiences.
