ToonieBet of Soft2Bet is the latest to join forces with the Canadian Football League. It has been named an Official Sports Betting Partner and an Official Online Casino Partner of the CFL.
The multiyear partnership also makes ToonieBet an Official Partner of the Grey Cup, the championship game of CFL. This year, organizers have scheduled the game for November 16 at Princess Auto Stadium in Winnipeg.
The collaboration will promote CFL in-game betting markets and futures on the ToonieBet platform. It will also feature the rollout of exclusive branded online casino experiences.
Tyler Keenan, Chief Revenue Officer of the CFL, said that together with ToonieBet, they will unlock exciting new entertainment opportunities. This includes delivering new products, responsible gaming options, and unique activations to better serve the future of fandom. In the stadium, at home or online, they’re doubling down on engagement and innovation like never before.
On the Ontario iGaming front, Soft2Bet has been moving ahead aggressively.
The company announced a collaboration in April with the Ottawa Senators of NHL, which saw the iGaming platform become the official online partner of the team.
ToonieBet officially launched its sportsbook on the Apple App Store and Google Play Store in May.
Steve Spindler, Canadian Country Manager of ToonieBet, said that partnering with the CFL will elevate their strong offerings in the Canadian market. It will also allow them to keep building their passionate sports and online gaming community in Ontario. The ToonieBet team is deeply committed to creating a premium fan experience. They also focus on delivering exceptional customer hospitality and ensuring responsible, safe gameplay.
As an officially authorized CFL gaming operator, Soft2Bet will offer gaming experiences that use official CFL data and statistics. This will enhance the ToonieBet sportsbook offering for bettors in Ontario.
Martin Collins, Chief Business Development Officer of Soft2Bet said that they are proud to partner with the CFL and its local teams. This partnership goes beyond visibility. It’s about building relevance and establishing a real connection with fans. Aligning with one of Canada’s most trusted leagues allows them to strengthen their bond with Ontarians and deliver a best-in-class sports betting and gaming experience by ToonieBet.
