The increased attention from exhibition guests to the Boomerang Arena booth yielded impressive results.
A global marketing agency, Boomerang Partners, participated on July 2-3 in iGB L!VE London. The celebration of the first anniversary of the strategic collaboration between Boomerang and AC Milan was one of the highlights of the events. The football team is one of the premier football clubs of the world. Boomerang is its Official Regional Partner.
Chief marketing officer at Boomerang Partners, Anton Eshtokin commented that they are very pleased with participation of Boomerang Partners in iGB L!VE London. It is symbolic that, a year ago at iGB, they announced their strategic partnership with AC Milan. They celebrated the first anniversary of this epic collaboration in a great atmosphere, featuring match ticket raffles. They also welcomed hundreds of guests to their booth with delight. This once again highlighted the prestige of their partnership with AC Milan in the industry. They have many more joint projects ahead. They are confident they will be able to surprise everyone.
One of the main reasons the Boomerang Partners booth attracted visitors was the celebration of its strategic collaboration with AC Milan. However, it wasn’t the only reason it became a hotspot at the exhibition. More than 1,000 people attended the two-day event. Over 900 guests took part in the Penalty Challenge. The challenge featured two raffles. Boomerang Partners held the first raffle offline at their booth on July 2. The winner received premium tickets to one of the world’s most famous football matches between AC Milan and Inter FC. The second took place on July 3 online on Instagram page of Boomerang. The winner will receive tickets to an AC Milan match in the Italian Serie A or the Coppa Italia.
