ComeOn Group is a leading global gaming operator. It is proud to announce the launch of its new global sponsorship strategy, built on creating and celebrating “ComeOn! Moments” that unite fans, athletes, as well as communities by the electric thrill of local football.
From the roar of a last-minute goal to the nail-biting tension of a winning move, “ComeOn! Moments” are the lifeblood of football excitement. It aims to champion those moments. It fuels passion and amplifies excitement. It also brings fans closer to the action they love.
As part of this renewed vision, ComeOn is deepening its investment in key local markets. This includes a strong push in Denmark. The Group with their flagship brand ComeOn! has proudly collaborated with numerous prominent Danish football clubs. These include AC Horsens, HB Køge, and most recently, FC Fredericia. The latter celebrated a major milestone with their promotion to Denmark’s top football division, the Danish Superliga.
These sponsorships contribute to the long-term growth of the game and strengthen ties with local communities. They reflect ComeOn Group’s commitment to supporting professional clubs at both grassroots and elite levels.
ComeOn Group’s Chief Commercial Officer, Efi Peleg, said football has a unique power to inspire, unite, and create lasting memories. With our new sponsorship strategy, they want to put those raw, emotional “ComeOn! Moments” at the heart of everything they do, whether it’s the eruption of a home crowd after a decisive goal or the quiet intensity just before a game-changing play. This is more than just branding on a shirt, it’s about building lasting partnerships that energize fans and communities. They are specifically proud to expand their footprint in Denmark through supporting ambitious clubs such as FC Horsens, HB Køge, and newly promoted FC Fredericia. Their stories embody the passion, perseverance, and excitement that define why they love Football.
