An exclusive collaboration with Fanatics Betting and Gaming will embed the well-known franchise more deeply in the iGaming vertical.
The WWE has partnered with Fanatics Betting and Gaming. Together, they will release a series of exclusive online casino games. These games will launch on the operator’s online casino platform over the coming weeks and months.
The two companies signed a multi-year collaboration to expand their market presence and enhance their game variety for local players. The addition of WWE-branded content supports this goal, as Fanatics aims to stand out through differentiation.
Ari Borod, Fanatics Betting and Gaming Chief Business Officer comments on this new opportunity. He said they are excited to expand their relationship with WWE by adding an exclusive portfolio of WWE-themed online casino games. This move is a natural extension of the WWE-Fanatics partnership. The partnership already covers global e-commerce, licensed merchandise, memorabilia, and a growing lineup of digital shows.
Players will be able to access the new games on iOS, Android, and desktop computers. The games will be available in all states where the Fanatics brand currently operates. These include New Jersey, Pennsylvania, Michigan, and West Virginia. Fanatics may roll out more states if and when it secures the necessary licenses.
Boom Entertainment expects to launch the first WWE-themed online casino games at the end of the month, giving players plenty of ways to enjoy the SummerSlam event. This is due to arrive on August 2, Saturday and last through August 3, Sunday at the MetLife Stadium in New Jersey.
Boom Entertainment plans to launch several titles, including WWE Blackjack, Raw Multiplier Melee, and SmackDown Big Money Entrance! from Boom Entertainment, WWE Bonus Rumble Gold Blitz of Games Global, and WWE Clash of the Wilds from Games Global.
The upcoming titles will feature both familiar and new mechanics. They will span multiple genres and won’t be limited to slot games alone. However, will also feature table games.
