The ACSI or American Customer Satisfaction Index has released its entertainment study for the current year. This 2025, the report included sports betting and online gaming scores.
The results state that iGaming and sports betting received an overall score of 76, based on a 100-point scale. Sports wagering and iGaming received a higher score in the study. Social media scored 74, while subscription TV scored 70.
Forrest Morgeson, ACSI Director of Research Emeritus and Associate Professor of Marketing at Michigan State University said that right now, they face a critical inflection point across digital entertainment and betting platforms.
He added that consumers are no longer just seeking services. They’re demanding comprehensive, intuitive experiences that respect their time and wallet. The environment is becoming increasingly competitive. The winners will be those who can seamlessly integrate technological innovation, personalized engagement, and clear value propositions.
The study also broke down measurements based on sports betting, as well as iGaming operators.
ACSI research has examined six operators. These include Caesars, ESPN Bet, Fanatics, FanDuel, DraftKings, and BetMGM.
DraftKings received the highest score out of the group, 78. With respective scores of 77 and 76, BetMGM and FanDuel grabbed the second and third place spots for customer satisfaction.
As expected, the ACSI noted that mobile app quality scored 80 in the survey.
ACSI states that the Entertainment Study 2025 compiled data from almost 25,000 completed surveys.
The group explained its research process. It randomly selected and contacted customers via email for the subscription TV and video streaming industries between April 2024 and June 2025. It also reached out to online sports betting and iGaming customers between November 2024 and June 2025. Social media users were contacted between July 2024 and June 2025.
They added that they contacted online sports betting and iGaming customers between November 2024 and June 2025. They also reached out to social media users between July 2024 and June 2025.
