Blask explores which countries stand out as the most promising, as well as which ones are now simply overrated.
Here’s a breakdown of the three best and three worst iGaming markets. Blask used real-time analytics to create the list and targeted it at ambitious operators and affiliates.
Blask identified overrated countries by analyzing markets where the Blask Index was stagnant or declining in 2024. It also looked at mature markets now dominated by a few major operators. This makes it almost impossible for newcomers to break in with a disruptive offer.
The Blask Index is a metric that tracks market volume and instantly reflects changes in public interest in iGaming. It is based on online search data and shows both the total market size and individual brand shares.
Blask selected underrated countries based on markets with rapid growth in the Blask Index and intense competition among operators. This proves there’s still room for ambitious newcomers.
The Blask Index metric for the United Kingdom has remained unchanged from around 50 million since 2016 all the way through 2025. With little potential for more growth, this shows the market has long matured.
The Brand Accumulated Power or BAP chart also barely moves across these nine years. This means that players are loyal to specific brands and are less likely to experiment with new ones.
Brand Accumulated Power (BAP) is Blask’s composite metric for measuring a brand’s influence in a market. It reflects the brand’s ability to attract and retain player interest compared to its rivals.
Nigerian iGaming market reached Blask Index of about 20 million back in 2022. Since then, it has floated around, fluctuating slightly monthly, yet not breaking out of this range.
Bet9ja and SportyBet have split the market since 2022. Together, they have captured 73% of player interest.
