PicPay signed an exclusive deal with NASCAR (National Association for Stock Car Auto Racing). The agreement allows PicPay to broadcast all stages of the NASCAR Cup Series, Xfinity Series, and CRAFTSMAN Truck Series in Brazil until 2027. PicTV, the company’s streaming service, will broadcast the races free of charge.
The collaboration marks the official return of the North American races of NASCAR to Brazilian screens after the 2024 season. Ever since, local fans have had no direct access to international competitions. Fans can now watch the remaining 35 races across the three main categories. The coverage will be complete, fully digital, and available in Portuguese.
A global media rights company that represents NASCAR internationally, IMG, facilitated the agreement. Specialized media outlets like Grande Prêmio, Motorsport Brasil, as well as Mundo da Velocidade also reinforce coverage of the streaming content.
Co-founder and executive vice president of New Business at PicPay, Anderson Chamon, said that they know how passionate Brazilians are about motorsports. Bringing back the excitement of the NASCAR National Series, one of the most-watched motorsports in the world, with free access, in Portuguese, and 100% digital is something very special for them and for their fans.
Nick Skipper is the Managing Director of Media Strategy at NASCAR. He said they are thrilled to partner with PicPay. The goal is to offer NASCAR fans in Brazil free, live coverage.
He also added that this collaboration expands their global reach. It gives direct access to the excitement of NASCAR racing to one of the most passionate motorsports audiences in the world.
In addition to the broadcasts, the campaign is part of the marketing strategy of PicPay focused on motorsports. The company currently sponsors the Stake F1® Team KICK Sauber in Formula 1. It also supports driver Cacá Bueno in both Stock Car and NASCAR Brazil.
PicTV has already broadcast the NASCAR Cup Series and Xfinity Series races live. These races took place on August 2 and 3 at Iowa Speedway.
