Parimatch is now the official betting partner of Manchester United in Asia, the Middle East and North Africa or MENA. This is after announcing a multi-year collaboration.
The collaboration will begin with Parimatch branding displayed on LED perimeter ads during every home game. It will start with the club’s Premier League debut on August 17.
The Parimatch logo will appear live on broadcasts in these regions. This will give the betting and gaming company a significant presence among the global football audience.
Aside from advertising, the partnership will offer unique experiences such as club access and VIP tickets. This will give Manchester United fans more ways to engage off the field.
Parimatch’s CEO, Sergey Portnov, stated on the collaboration that when they see greatness, they recognize it immediately. Manchester United represents everything they stand for–ambition, excellence, and an uncompromising drive to succeed.
He added that this partnership goes beyond business. It’s about joining forces with a club that commands respect across Asia and MENA. They build bridges where other see barriers. Together with Manchester United, they’re not just reaching fans–they’re creating experiences that will define how football partnerships would work.
Parimatch once had a big presence in the esports industry aside from traditional sports betting.
Parimatch joined the Esports Integrity Commission to help combat fraud and cheating in esports competitions. The company has been actively involved in esports since at least 2020.
Moreover, Parimatch signed a short-lived collaboration with Team Spirit in 2022. It has also supported esports tournaments such as the EPIC League, showcasing its strong commitment to the competitive gaming scene.
Parimatch currently offers a wide variety of betting markets. These include major games such as CS2, League of Legends, Dota 2, FIFA, Overwatch, and Call of Duty.
Users can wager on different markets such as match winner, map winner, total maps played, and correct score. They can also place game-specific bets, including total kills, first blood, or the first Roshan kill in Dota 2.
This collaboration marks a promising and exciting new chapter, with Parimatch focusing on traditional sports betting.
