Betano has officially confirmed the details of its major sponsorship agreement with Clube de Regatas do Flamengo. Flamengo is one of Brazil’s most iconic and successful football clubs. The deal will run until the end of 2028. It is considered one of the most significant commercial partnerships in Brazilian sport. The agreement extends across multiple areas of the club’s operations.
The agreement covers Flamengo’s professional men’s and women’s football teams. It also includes the club’s Olympic sports divisions, such as basketball, volleyball, and other disciplines. In addition, the deal extends to Flamengo TV, the club’s broadcasting platform. This gives Betano wide-reaching exposure to both domestic and international audiences. It also strengthens the operator’s global visibility and connects the brand with millions of fans.
This announcement builds on the initial reports of the collaboration. It highlights both the scale of the brand exposure and the long-term vision shared by the two parties. The deal is not only about shirt sponsorship but about embedding Betano across Flamengo’s broader sporting and media ecosystem.
George Daskalakis, co-founder and CEO of Kaizen Gaming, which operates the Betano brand, emphasized the importance of the deal. He described Flamengo as the club with the largest and most passionate fan base in Brazil. This makes the partnership both strategic and symbolic. Daskalakis said the sponsorship boosts Betano’s presence in Brazil. It also contributes to the operator’s international growth. At the same time, it carries the responsibility of aligning with a club of Flamengo’s stature.
Flamengo President Luis Eduardo Baptista echoed this sentiment, calling the partnership “historic” for the club. He highlighted that this is the largest sponsorship deal in Brazilian football. Beyond that, the agreement supports Flamengo’s ambitions in football, Olympic sports, and global expansion. It also reinforces the club’s commitment to fans everywhere. In addition to brand visibility and financial backing, the collaboration includes investment in social and sporting development projects. This ensures the benefits extend beyond the pitch and into the wider community.
