Jon Jones, a former UFC heavyweight champion has officially become the new ambassador for 1win, a betting company. The announcement was made on Instagram. The brand emphasized that the collaboration with the legendary fighter marks a new chapter for the company.
The statement of 1win reads that his element is victory. The one. The only. Jon Jones–a name that associates with awe and admiration. Now his charisma and commitment to excellence will inspire millions with 1win. The game is just beginning.
Jon Jones is widely regarded as one of the greatest fighters in mixed martial arts history. At just 23 years old, he became the youngest champion in UFC when he captured the light heavyweight title in 2011 through defeating Mauricio “Shogun” Rua. Jones defended the belt numerous times against elite opponents like Daniel Cormier, Alexander Gustafsson, Rashad Evans, as well as Vitor Belfort. This cements his dominance in the division.
After moving up to heavyweight, Jones returned to the Octagon and claimed the vacant UFC heavyweight championship through submitting Ciryl Game in the very first round in 2023. He became one of the few fighters to hold UFC titles in two weight classes with this victory, solidifying his legacy as one of the all-time greats of the sport.
Thanks to his collaborations with major brands, Joe Jones has also been a prominent figure outside the Octagon. He signed agreements with global companies like Nike, early in his career. Jones becomes one of the first MMA fighters to secure a sponsorship of that scale. The partnership included a signature line of apparel and footwear. It highlighted his growing influence in combat sports. It also showed his impact on mainstream culture.
Jones worked with Gatorade, in addition to Nike, which featured him in advertising campaigns together with other top athletes. As few before him had achieved such recognition from world-renowned corporations, these collaborations marked a breakthrough moment for MMA fighters.
