The Secretary of Prize and Betting (SPA) is part of Brazil’s Ministry of Finance. It has granted OIG Gaming Brazil Ltda official authorization. The company can now operate a new brand in the fixed-odds sports betting and online gaming sector. The approval allows the company to launch “Ice,” a brand that will focus on virtual operations combined with sports-themed offerings. The newly issued license is valid until September 11, 2030. It gives the company a five-year window to grow its presence. The market in Brazil is expanding under new regulations.
OIG Gaming already manages three active brands—7Games, Betão, and R7. Ice becomes the company’s fourth venture overall. It is also OIG’s second brand under Brazil’s regulated betting framework. This milestone shows the group’s ambition to expand and diversify its portfolio. It also strengthens its footprint in one of the world’s fastest-growing betting markets.
According to SPA, Brazil now counts 82 valid licenses covering 182 active brands across the country. While five remain tied up under judicial rulings, 77 operate under standard authorization. This rapid growth highlights both the market’s attractiveness and the importance of a strong regulatory framework to ensure sustainability.
At the same time, lawmakers are working to refine how betting revenues are allocated. The Sports Committee of the Chamber of Deputies recently approved a new bill. It prevents the government from blocking or withholding funds earmarked for the Ministry of Sport. The move guarantees that resources from lotteries and sports betting go directly into sport-related programs. It also avoids interruptions caused by budgetary disputes.
Meanwhile, SPA also approved a rebranding move by another licensed operator, Montecarlosbet, which will now operate under the name “Play.”
Together, these developments show Brazil’s ongoing effort to balance rapid industry growth with proper safeguards. The goal is to build a transparent, reliable, and sustainable betting environment. This applies to both operators and consumers.
