iGP has announced a new collaboration with BetComply to boost its expansion efforts.
BetComply will help iGP transform into a B2B-focused business. They will provide guidance on licensing applications, documentation preparation, internal controls, and technical compliance through the deal.
Mike de Graaff, Chief Compliance Officer of BetComply, explained that their role is to ensure iGP and its partners operate in every jurisdiction on a strong and sustainable compliance foundation. This gives operators the confidence to focus on growth.
This latest partnership continues the efforts of iGP to bolster its position as an iGaming solutions provider.
The company launched its iGaming Lottery in early September. It allows players to bet on the results of the world’s most recognized lotteries without buying official tickets.
Moreover, the company has strengthened its iGaming Deck aggregator by integrating content from BGaming and Popiplay in recent months.
iGP’s CEO, Jovana Popovic Canaki, added that the latest collaboration strengthens iGP’s position as a serious player in regulated markets worldwide. She expressed immense pride in the teams and partners who made this possible.
She added that with BetComply’s support, they are ready to deliver their technology and vision to operators across regulated markets. They look forward to announcing their new market launches shortly.
Chief Product Officer of iGP, Dirk Camilleri, spoke to iGaming Expert earlier this year why enhancing the player journey by gamification and repeatable events can help offset rising player acquisition costs.
He explained that in an industry built on entertainment, predictability is underrated. But it’s powerful.
Camilleri added that scheduled experiences, like countdown draws, daily jackpots, or recurring promotional events, do more than create excitement. They add rhythm to the player journey, giving players something to anticipate, something to return for, and something familiar over time.
