As part of the SBC Summit in Lisbon, 1xBet hosted a spectacular Legend of the Game party on September 16. This is an immersive event that transported leading igaming professionals, as well as brand partners into a world where gaming became art and reality turned into illusion.

The organizers transformed the unique venue La Distillerie into a surreal Game Creator’s Workshop for the event. Exaggerated designs, living statues, distorted shapes, as well as psychedelic visuals evoked the spirit of the artistry of Salvador Dalí. Each room turned into an exciting quest, and after completing them, guests received playing cards. Collecting all four aces granted access to the main hall of the evening, where a surprise awaited.
Claude Makélélé greeted the audience in the Hall of Legends. He is a legendary athlete who made a lasting impact on football history. Moreover, he became the gold standard for the defensive midfield position. He mingled with guests, shared stories, posed for photos, and signed autographs. Also attending the evening was Simon Westbury, the Strategic Advisor of 1xBet.
A performance by Boney M, an iconic group was another major highlight of the night. Hits such as Sunny, Daddy Cool, as well as others turned the hall into one big dance floor, with the energy of the music becoming a vibrant focal point of the event. Guests also enjoyed a spectacular show featuring live performers.
This engaging program made a unique atmosphere for productive networking. Attendees had the opportunity to speak with company managers, shared experiences, as well as learn more about the benefits of 1xPartners, the flagship affiliate program of 1xBet, in a relaxed setting. It has united more than 500,000 entrepreneurs from 150 countries worldwide over its 9 years of operation.
What attracted affiliates the most were the favorable terms of 1xPartners, as well as accessibility for beginners to lifetime commissions of up to 50 per cent from referred players, prompt support from a personal manager, over 250 payment methods, as well as regularly updated promo materials. The organizers offered experienced professionals exclusive VIP access and various tools to help scale their businesses. On the first day of the SBC Summit, the party became a standout event.