The deal sees the logo of BetWright feature on the back of the playing shorts of Canaries with immediate effect.
Norwich City FC has announced a new principal collaboration with BetWright. The East Anglia-based iGaming brand will be the first-team back-of-shorts sponsor for the men’s squad. The deal will run for the remainder of the 2025–26 season.
The deal sees the logo of BetWright feature on the back of the playing shorts of Canaries with immediate effect. The collaboration includes extensive branding rights, such as pitchside LED exposure and in-stadium signage at Carrow Road. It also features digital campaigns. They designed these to connect with supporters across multiple platforms.
Speaking on the occasion, Norwich City’s Commercial Director, Sam Jeffery, said they warmly welcome BetWright.He added that the brand joins their outstanding roster of partners. This is a significant deal for the club that sees BrightWright join them as a principal partner. They are grateful for their support of Norwich City and the work they wish to do in their community, including the installation of defibrillators around the country as part of their BeatWright campaign.
BetWright’s Chief Marketing Officer, Yarry Troshchey, added that partnering with Norwich City is big moment for them. Football is at the heart of everything they do. Working with a club like Norwich City, with its incredible fans, gives them the chance to create something special. This season they’re championing the club and the community, closer to the action and closer to the city’s pulse.
The partnership boosts the profile of BetWright and reinforces Norwich City’s commercial strength as the club advances into the 2025–26 campaign. It also aims to deliver a lasting community legacy through the BetWright initiative. This program will provide life-saving defibrillators across Norfolk.
