The agreement includes exclusive offline and virtual experiences for African supporters. It also features community activations and giveaways. The organizers designed these initiatives to boost fan participation and loyalty.
PariPesa, a leading African online bookmaker, has signed a sponsorship agreement with French Ligue 1 club Olympique Lyonnais, also known as Lyon. The deal makes PariPesa the team’s official African betting partner.
The collaboration will see the two make initiatives that foster fan, as well as player engagement. This includes co-branded digital campaigns that celebrate the rich history of the club, as well as its passionate African fanbase. The deal will also offer exclusive offline and virtual experiences for African supporters. It will include community activations and giveaways. The organizers designed these initiatives to boost fan participation and loyalty.
As of now, PariPesa operates across more than five African countries. These include Nigeria, Kenya, Cameroon, Uganda and Côte d’Ivoire. Aligning with a popular club like Lyon will strengthen the company’s brand visibility. It will also improve acceptance in these jurisdictions and even beyond Africa.
CBDO of PariPesa Africa, Damilare Obadimu, said joining forces with a club of OL’s stature is incredibly exciting. He described the partnership as a major milestone for the company. They look forward to delivering unmatched fan experiences–where passion, competition, and innovation all come together.
The partnership gives Lyon a funding boost. It also increases the club’s accessibility. Lyon will leverage PariPesa’s established platform to expand its fanbase across Africa. The team sits in fourth position on the Ligue 1 table.
Deputy General Manager of Olympique Lyonnais, Harry Moyal, said their fans across Africa are a significant part of the club’s community. He added that today’s announcement marks a major step in strengthening that bond. They’re thrilled to partner with PariPesa. Together, they will offer exclusive ways for fans to connect with OL.
