The global betting leader has teamed up with a Spanish football powerhouse. Together, they will deliver exclusive content to African fans. They will also offer tailored football betting experiences.
With Athletic Bilbao, the Spanish football powerhouse, Linebet is making a bold move into the African market. The clubs will launch the collaboration in the 2025/26 season. Highlighting Africa’s growing role in global sports betting, the deal names Linebet as the club’s official Regional Betting Partner across the continent.
Linebet is a global online sports betting, as well as gambling platform. The deal will bring African fans in Ivory Coast, South Africa, Nigeria, Kenya, and Ghana closer to the action. The operator highlights football at the forefront of its online sports and casino offerings. It also features basketball, esports, and casino games across Africa.
According to a Tanja7 report, the partnership strengthens ties between African fans, as well as European football. Linebet said the partnership will enhance football fan engagement in Africa. It will provide unique content and initiatives. They directly reflect the historic legacy of Athletic Bilbao.
Famed for its Basque heritage and focus on nurturing local talent, Athletic Club Bilbao commands a passionate fanbase. Its support extends well beyond Spain. The collaboration lets Linebet to deliver betting experiences that resonate with local fans with popularity of soccer surging across Africa.
Further establishing its international footprint, the agreement complements the operator’s existing collaborations. These include partnerships with AS Monaco and football legend Djibril Cissé.
The quickly growing sports betting market of Africa, driven by a young, tech-savvy population passionate about football, presents huge opportunities. Showcasing its rising influence in global football and betting, the move highlights a strategic investment. It focuses on the sports culture of the continent.
The collaboration will deepen fan engagement. It will also place African bettors at the heart of one of Europe’s historic football clubs. This will take shape as the 2025/26 season unfolds.
