LEON is an international sports betting and casino brand. It proudly announces the signing of Simon Msuva, a Tanzanian football star as its official brand ambassador in Tanzania. The collaboration marks a milestone as LEON celebrates first anniversary of operations in the country.
Simon Msuva is one of the most recognized players of Tanzania. He has represented the national team for more than a decade. Msuva has earned over 70 international caps. He continues to play as a key striker for the Taifa Stars, and fans celebrate him both at home and abroad. They admire his speed, technical skills, and consistency.
As part of the collaboration, Simon Msuva will be the face of LEON’s national campaigns. His appearances will include fan meet-and-greets, press conferences, autograph sessions, and sporting events. LEON has established its presence in the betting world, with Msuva’s charisma and energy reflecting the brand’s lion-like spirit. Through these campaigns, the brand and the player connect with fans on the same wavelength, sharing excitement, victory, and pride.
LEON’s Regional Director of Operations, Jerome Dufourg, added that Tanzania was their first African project, where they learned to adapt to the local context. After major marketing campaigns to build brand awareness, they’re now focusing on their sportsbook with the signing of the Tanzanian national team captain. His dedication and humility reflect their vision at Leonbet Tanzania, in a country preparing for AFCON 2027 and competing in this year’s tournament.
This partnership reinforces LEON’s commitment to supporting Tanzania’s sports culture and strengthening its connection with local communities through football.
