Pragmatic Play has officially opened a state-of-the-art live casino studio in Bogotá, Colombia. This marks a significant step in expanding its product offerings across Latin America. The company designed the new facility to meet the growing demand for localized live casino experiences. It targets the region’s regulated iGaming markets. Pragmatic Play will deliver and operate the studio in partnership with ARRISE.
The Colombian studio represents a major investment of over US$15 million. The studio is expected to generate more than 1,500 new jobs. This highlights Pragmatic Play’s strong commitment to both local communities and the broader Latin American market. The facility will feature more than 100 tables. These will offer classic casino favorites such as roulette and blackjack, all fully customized to meet regional preferences. Players will enjoy the added authenticity of games hosted by native Spanish and Portuguese-speaking dealers, ensuring a truly immersive experience.
Paul Dever, CEO of Pragmatic Play, expressed pride in unveiling the new studio. He emphasized that it offers far more than premium live casino content. “With localized games, native-speaking dealers, flexible branding options, and full regulatory alignment, this studio exemplifies our commitment to helping operators deliver authentic, player-focused live casino experiences across Latin America,” he said.
Irina Cornides, Chief Operating Officer, described the launch as a major milestone in the company’s strategy to expand native content across the region. She noted that Pragmatic Play has long recognized Latin America’s immense potential. The company remains dedicated to providing premium, tailored experiences that fully reflect the needs of each individual market.
Cornides also highlighted the importance of close collaboration with operator partners. She explained that Pragmatic Play aims not only to support their growth with top-tier content. The company also seeks to strengthen its presence and foster meaningful, long-term relationships throughout the Latin American iGaming sector.
With this new Colombian studio, Pragmatic Play reinforces its position as a leading provider of localized, high-quality live casino solutions across the region. The studio sets a benchmark for player-centric innovation and excellence.
