BC.GAME CIS recently announced that Evgeniy Savin, better known as KRASAVA, has joined as the Brand Ambassador for the CIS region. A former professional forward, creator, and club founder, he brings passion and experience to the team. KRASAVA will help BC.GAME CIS connect football culture with fans through creator-led content and community-driven engagement.
A BC.GAME CIS spokesperson said that KRASAVA brings a rare mix of credibility on the pitch and authenticity behind the camera. His voice resonates with fans because it’s real, direct, human, and driven by the game itself. That aligns with their ethos of transparent, community-led entertainment. Stay Untamed.
After his playing career, KRASAVA built one of the most recognized football creator platforms in the Russian-speaking world. He transformed match moments and player journeys into stories that reach far beyond any single league. As the founder of KRASAVA FC and a strong advocate for youth development through academy projects, he uses football as both a language and a bridge that connects players, fans, and communities.
In his new role with BC.GAME CIS, KRASAVA will lead creator-driven initiatives designed to bring supporters closer to the action. These will include matchday perspectives, post-game reflections, live activations, and community features. His work will seamlessly connect online and in-person experiences, creating a stronger bond between fans and the game.
KRASAVA said that this partnership is about telling football the way actually experience it. They’ll build projects that feel honest and close to the game stories, access, and conversations that put the community first.
BC.GAME CIS and KRASAVA will coordinate a shared content calendar focused on key fixtures and football storylines. They will deliver content in multiple languages, designed for easy sharing across various platforms. With an emphasis on fair, transparent, as well as genuinely enjoyable entertainment, the partnership prioritizes substance over slogans.
Evgeniy “KRASAVA” Savin is a former professional footballer, creator, as well as club founder known for frank, human-centered football storytelling. He champions youth development and community engagement by club and academy projects.
