Kick, the streaming platform, will appear inside Fortnite as part of a new Formula 1 partnership. The brand features its sponsorship of the Stake F1 Team Kick Sauber. This crossover brings the entire F1 grid into the Epic Games hit, ahead of the 2025 Las Vegas Grand Prix.
Formula 1 confirmed that its new F1 Cosmetic Team Set will go live in Fortnite on November 20. The collection includes Outfits, Gliders, and Pickaxes with bespoke branding from all 10 championship teams. It also features F1-themed Back Bling and an Emote designed for in-game collaborations.
The visibility of Kick comes through its ongoing collaboration with Stake, which will feature prominently in the Sauber-themed cosmetics. Revealing the integration, the announcement followed a Fortnite post on X.
Fortnite is one of the most played online games in the world. It is broadly known for its Battle Royale mode, where up to 100 players complete to the be last remaining squad on a shrinking island. Its vibrant art style, cross-platform functionality, as well as massive global audience have made it cultural touchpoint far beyond gaming.
According to Formula 1, the crossover will allow millions of registered users to combine their passion for motorsport with Fortnite gaming in a virtual universe. Players can equip liveries inspired by each F1 team and compete for Victory Royales featuring official motorsport branding.
Emily Prazer, F1’s chief commercial officer, said the collaboration reflects the sport’s ambition to reach new fan groups.
She said this innovative collaboration with Fortnite is another way Formula 1 is connecting with fans in unexpected places. The sport is passionate about finding exciting ways to engage audiences, aligning with fans’ passions and interests. Fortnite has partnered with some of the world’s biggest brands, sports stars, and TV series, and F1 is excited that this integration will let players enjoy the series year-round and deepen their love for the sport.
