Betinia and CampoBet have appointed Diego Simeone as their official ambassador. He will represent both the sportsbook and online casino brands. The move aligns the competitive profile of the football manager with the player-focused digital strategy of the group.
Head coach of Atlético de Madrid since December 2011, Simeone, is among the most decorated managers of the modern era. His honors include two LaLiga titles, two UEFA Europa League trophies, two UEFA Super Cups, a Copa del Rey, and a Spanish Super Cup. He earned 108 caps playing for Argentina. He also won the Copa América in 1991 and 1993.
A Betinia representative said Simeone is one of the defining football managers of this era. People recognize him for his high intensity and uncompromising drive for progress. That same mindset is at the core of Betinia. The football manager helps turn the player’s journey into a growth story with progression and rewards, tailored for the target audience.
Betinia and CampoBet are launching a proprietary in-platform football manager feature. The feature mirrors Simeone’s career progression as part of the collaboration. Players will earn points to advance from Beginner to Legend. They can unlock rewards, access localized content, and compete in online fantasy matches. With an emphasis on customization and long-term engagement, each user manages a personalized roster and develops individual tactics.
Soft2Bet’s Chief Marketing Officer, Alex Gitsik, said that partnering with football icon Diego Simeone is a major milestone. The collaboration is significant for Soft2Bet and its brands, CampoBet and Betinia. His leadership and dedication to excellence reflect the values they uphold across all their gaming platforms. Through this unique collaboration, they aim to bring fans closer to the game they love. The partnership blends strategic gameplay with engaging gaming experiences.
Focusing on localized experiences rooted in regional football culture and player behavior, Simeone will feature across the brand’s digital platforms. He will also feature in exclusive campaigns and promotional activities throughout the year.
