Affilka by SOFTSWISS targets operator-side professionals responsible for building and running affiliate programs in the iGaming sector. The company has collaborated with Gaming Operations Academy to support a three-day Affiliate Management Course. The course is scheduled for January 13-15.
The program mainly targets affiliate managers working within operators. These include specialists responsible for launching and managing affiliate programs. They also handle recruiting partners, negotiating promotional terms, monitoring performance, and maintaining long-term relationships.
The curriculum also targets general and marketing managers, business owners, HR professionals, and affiliates. It is designed for those who want a structured understanding of affiliate channels. The program focuses on traffic quality and efficiency assessment.
CEO at Affilka by SOFTSWISS, Anastasiya Baravaya, said that affiliate management today requires much more than traffic acquisition. It spans strategy, trust, data, as well as the ability to adapt to a quick changing market. Partnering with Gaming Operations Academy allows them to share practical experience. This experience comes from working with hundreds of brands and affiliate teams. This helps participants build programs that are sustainable, transparent, and commercially successful.
The organizers state that the course addresses day-to-day operations together with longer-term planning. Topics include identifying, as well as segmenting affiliates, approaches to partner engagement, deal negotiation in budget-limited scenarios and performance evaluation using real-world cases. Sessions also cover risk management, commission structures, as well as fundamentals of structuring and affiliate program that aligns commercial objectives with regulatory and responsible gaming requirements.
Elaine Gardiner-Ruddock, Managing Director and Course Director at TAG Media and Affiliate Management Academy, said that affiliate managers today must constantly balance driving growth in a competitive market with navigating regulatory pressures. They also need to adapt to a rapidly evolving affiliate landscape. She noted that the real challenge isn’t scale, but sustainability. Managers need to build strategies that attract the right partners. They must also adapt to changing engagement models and remain resilient over the long term.
