FIFA has chosen Stats Perform as its first official distributor of betting data and broadcasting rights. It is a pioneer in artificial intelligence, as well as sports data.
The landmark multi-year deal grants Stats Perform exclusive rights to distribute official betting data. It also gives them rights to live streams of selected FIFA events.
These include all of 104 matches of the 2026 FIFA World Cup™, FIFA Women’s World Cup Brazil 2027™, FIFA Futsal World Cup 2028™, FIFA Women’s Futsal World Cup 2029™, FIFA U-20 Women’s World Cup™ in 2026 and 2028, FIFA U-20 World Cup™ in 2027 and 2029, FIFA International Cup™ from 2026 to 2029.
Using FIFA+ technology, the deal also grants exclusive betting rights on thousands of matches per season in competitions of FIFA Member Associations.
The RunningBall team at Stats Perform will also collect ultra-fast official betting data from FIFA. Licensed sports betting operators will then receive this information exclusively.
Operators will use the data for modeling, negotiation, settlement, and live interfacing in the competitions covered by the deal.
Your globally recognized Opta team will exclusively provide official player statistics and analytics to betting sites. They will also deliver live scores and match trackers.
Commercial Director of FIFA, Romy Gai, stated that they are very pleased with their partnership with Stats Perform, a global leader in sports data. This innovative partnership will make great opportunities to offer official products for the benefit of football and its fans.
Stats Perform will also act as the official distributor of live streams of FIFA matches for clients of licensed sports betting operators in selected territories.
This includes the exclusive distribution of broadcasts for the 2026 FIFA World Cup, as well as the 2027 FIFA Women’s World Cup Brazil by the AI-enhanced Bet LiveStreams service.
Furthermore, the Stats Perform Integrity team will support FIFA Integrity regarding Member Association content on FIFA+ covered by the collaboration.
Stats Perform’s CEO, Carl Mergele, stated that FIFA competitions represent the pinnacle of the world’s greatest sport. Their customers can now add FIFA competitions to their portfolio of official betting data from Opta and RunningBall. They can also include these competitions in their innovative AI-enhanced Bet LiveStreams service.
He also said that they share FIFA’s vision. They aim to help fans around the world feel the magic of football more deeply.
