As part of its strategy to strengthen its presence in Latin America, Pin-Up announced a collaboration with Sevilla FC. The Spanish club is one of the country’s most prestigious football teams. Pin-Up officially unveiled the partnership as Sevilla FC’s regional partner in Latin America. The announcement took place at the iGB Affiliate Barcelona 2026 event, at the Pin-Up Partners booth from January 20 to 21. The deal shows the company’s commitment to the Latin American market. Football shapes the culture in the region and drives strong fan engagement.
Sevilla FC is widely regarded as one of Europe’s most decorated clubs and has won the UEFA Europa League multiple times. The club will work closely with Pin-Up on several initiatives. These initiatives aim to connect Sevilla FC’s brand with fans across Mexico and the wider Latin American region. The partnership focuses on growth, increasing brand visibility, and boosting audience engagement. It taps into football’s immense popularity in the region.
Lorenzo Aldobrandini, Sevilla FC’s Director of Partnerships, expressed his excitement about the collaboration. He said welcoming Pin-Up as a partner marks an important step in expanding the club’s presence in Latin America. “Together, we aim to bring the Sevilla FC brand closer to fans across the region while driving shared growth,” he added.
At iGB Affiliate Barcelona, Pin-Up Partners ran an offline activation to celebrate the partnership. The event featured former Sevilla striker Álvaro Negredo. Visitors at the booth could meet Negredo, take photos, and get autographs. They also had the chance to collect limited-edition co-branded jerseys created for the collaboration.
Pin-Up said the event was a key platform to connect with affiliates and industry partners. It facilitated discussions on scaling traffic in Latin America, expanding brand reach, and supporting sustainable growth across the region. The partnership with Sevilla FC highlights Pin-Up’s strategic goal to strengthen its market presence. It also aims to deepen engagement with football fans throughout Latin America.
