Boomerang Partners is preparing a new move. It aims to capture the full attention of affiliate teams as the global sports season reaches one of its peak periods. The company has released a teaser video featuring players of AC Milan, its Official Regional Partner. As a consequence, it hints at the upcoming launch of TIME TO WIN, an exclusive activation for affiliates.
The first glimpse of TIME TO WIN has already set the tone while full details remain undisclosed. AC Milan stars Ruben Loftus-Cheek, Alexis Saelemaekers, Christian Pulisic, Adrien Rabiot, and Rafael Leão appear in the teaser video. However, they reveal nothing beyond two signals: “TIME TO WIN” and “Save the date.” One this is already clear. This is not a standard campaign or a one-off activation. The project will sit at the intersection of elite sport and affiliate expertise, backed by a deep understanding of peak interest during major sporting events. It will rely on speed of execution, precise timing, and strategic readiness to deliver results. TIME TO WIN reflects Boomerang Partners’ long-term approach to supporting affiliate partners during the most competitive phases of the sports calendar. The initiative is designed with these factors at its core.
The connection with AC Milan is no coincidence. As the Official Regional Partner of Boomerang Partners, the Club brings world-class sporting prestige and global reach to the initiative. It plays an integral role in the TIME TO WIN concept. By combining the excitement of top-level football with marketing opportunities built for peak performance, the partnership allows affiliate teams to engage with one of the world’s most recognized football brands.
Boomerang Partners and AC Milan are preparing a series of initiatives by the season through this collaboration. These include exclusive experiences and high-impact campaigns. They also feature the launch of the AC Milan Hub, a unique portal that provides centralized access to all activities linked to the Boomerang and AC Milan collaboration.
