Elon Musk owns the social media platform X (social media platform). It has previously updated its politices about commercial collaborations to restrict any form of paid partnership connected to gambling. The policy update follows the growing use of celebrity endorsements and influencer-based gambling promotions. This trend is particularly seen on X (social media platform) and other social media platforms.
The platform previously introduced this policy and officially categorized gambling businesses under the Prohibited Industries list. This means content creators can no longer receive any form of compensation or incentives from gambling businesses for promotional content.
The new policy classifies gambling under the prohibited industries list on X (social media platform). This list also includes sexual products, alcohol, drugs, dating services, tobacco, weapons, and weight-loss products. Gambling products and services are not eligible for promotion through paid partnerships. This includes lotteries, social casinos, sports betting, and other gambling-related content.
Gambling businesses can still advertise on X (social media platform), but they cannot enter paid partnerships with individual users. The platform considers these ads restricted content and requires approval before launching any campaign.
The policy affects all forms of online casinos, land-based casinos, sports betting, fantasy sports, lotteries, and even websites that give tips on gambling. Moreover, casino resorts in Las Vegas can still advertise their hotels and facilities without prior approval, as long as the content is not related to gambling.
The update mainly prohibits gambling brands from using influencers or content creators for paid promotions within the branded content ecosystem on X (social media platform).
The update on the policy is taking place in the wake of the increasing use of celebrity endorsements and influencer-based gambling promotions on social media platforms. Companies are increasingly using celebrities in campaigns for online casinos and sports betting sites.
