X (Twitter) introduced a policy change that prohibits paid partnership posts from promoting gambling-related products and services. The update applies to influencer partnerships, affiliate marketing arrangements, as well as other compensated promotional content. The adjustment forms part of wider changes affecting how regulated industries use social platforms for promotional activity.
Introduced in February without significant public announcement, the policy revision adds gambling to a list of industries blocked from paid partnerships. The category includes lotteries, social casinos, sports betting, as well as related wagering content. Other restricted secots include adult products, alcohol, tobacco, financial services, health supplements, pharmaceuticals, weapons, as well as weight-loss products.
The updated rules affect content made in exchange for compensation or incentives. These include direct payments, affiliate commissions, referral arrangements, gifts, or brand ambassador deals. X (Twitter) introduced a policy change that prohibits paid partnership posts from promoting gambling-related products and services.
SBC Americas reported that another clarification outlines the wider definition of such arrangements. It states that X defines paid partnerships as the involvement of a third-party brand providing compensation or incentives to a user, such as an influencer or content creator, to promote their product or service.
Violations may result in removal of posts, account restrictions, or suspension depending on severity and repetition. Repeat non-compliance carries higher enforcement risk. These measures mean that influencers, as well as affiliate marketers who previously promoted gambling services by organic posts may need to adjust their marketing strategies.
For paid partnerships and standard advertising campaigns, X maintains separate rules. Provided it complies with advertising policies, content restricted in influencer partnerships may still be eligible for promotion by formal advertising channels. The company said that their policies for Paid Partnerships are distinct from their Advertising policies. Content restriction under paid partnerships may be permissible in X ads. If you are interested in promoting X ads, please refer to their X Advertising Policies.
