AdmiralBet, a betting brand in Serbia and part of the Novomatic Group, has announced the rollout of OKTO’s cash-to-digital payment solution, OKTO.CASH. OKTO stated that the new integration provides a convenient and secure way for users in the region to top up their iGaming accounts with cash. This integration further enhances the customer experience on AdmiralBet.
The collaboration further expands the presence of OKTO in Serbia. It adds new easy, fast, as well as secure payment options for players who prefer offline transactions yet seek the convenience of online iGaming.
OKTO.CASH allows AdmiralBet customers to deposit cash directly into their gaming accounts. This is done using e-voucher payments at a growing network of points of sale across the region. The seamless integration enables players to complete deposits without leaving the gaming environment. OKTO says this ensures an uninterrupted and smooth experience.
Speaking about the importance of this partnership, Simon Dorsen, CCO of OKTO, highlighted that OKTO has built a strong reputation. The company aligns its payment solutions with the needs of modern users who prioritize flexibility, convenience, speed, safety, and security.
He added that AdmiralBet integrated their proprietary technology into the architecture, enabling instant access to funds without the player needing to exit the app or website. This is the perfect solution for users who want the benefits of the digital world while still using cash, that aligned with AdmiralBet’s user-focused payments strategy.
Dorsen further emphasized the significance of adapting to local market needs. He also said that they specifically designed their payment platform to cater to the demands of the Serbian market. They recognize the value of thinking locally, and this partnership delivers real benefits to both players and operators.
AdmiralBet’s Head of Online Gaming, Milan Djurmez also expressed eagerness about the collaboration. He stated that they operate in a highly competitive and fast-paced industry, where delivering the best mobile-first experiences is crucial. OKTO has proven to be a trusted partner with an impressive track record in digital payments in Europe and GR. They are excited to offer this new cash-to-digital payment solution to their players, further enhancing their experience.
